Hi, I'm Polly
In-house storyteller and content architect. My copy creates pathways for businesses to connect with their audience. My expertise spans regenerative systems, climate, travel, culture and emerging environmental solutions.
I create cross-channel communications that speak strategically to every touchpoint. Give me your data, and I will craft accessible, compelling narratives that not only captivate but catalyse positive change across organisations.
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Content strategy development
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Competitor research and positioning
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Data-driven content optimisation
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Industry trends
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PR press releases
ABOUT
Whether you need help selling a service or describing a feeling, if you're searching for the right words to capture your business's authentic voice, I help you tell the stories that matter. With over 16 years of crafting compelling content for B2B and B2C brands, I bring big agency strategic thinking with small studio care. I specialise in finding the narrative thread that connects your purpose to your audience, whether that's through social campaigns, editorial content, website copy, or partner communications
Strategy + Comms
I create cross-channel communications that speak strategically to every touchpoint. Give me your data, and I will craft accessible, compelling narratives that catalyse positive change across organisations.
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Content strategy development and implementation
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Competitor research and positioning analysis
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Internal communications
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PR press releases
Strategic SEO meets creative storytelling, delivered through sustainable digital practices that cut your carbon impact through regenerative design principles.
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Platform-specific social content creation
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UX/UI copywriting
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Technical SEO implementation (meta titles, structured data)
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Video scripts
Digital + Social
I create cross-channel communications that speak strategically to every touchpoint. Give me your data, and I will craft accessible, compelling narratives that catalyse positive change across organisations.
-
Content strategy development and implementation
-
Competitor research and positioning analysis
-
Data-driven content optimisation
-
Internal communications
-
PR press releases
Combining SEO expertise with creative concept ideation, I ensure that all digital communications align with your unique brand objectives while minimising your digital carbon footprint through regenerative design principles.
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SEO-optimised website content that drives loyalty
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UX/UI copywriting
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Technical SEO implementation (meta titles, structured data)
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Platform-specific social content creation
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Video scripts
Digital + Social
Combining SEO expertise with creativity, I ensure that all digital communications align with your unique brand objectives while minimising your digital carbon footprint through regenerative design principles.
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UX/UI copywriting
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Technical SEO implementation (meta titles, structured data)
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Platform-specific social content creation
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Video scripts
I create brand voice guides that actually get used - practical frameworks with clear dos and don'ts that help your team communicate consistently across every touchpoint.
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Tone of voice development and guidelines
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Manifestos and mission statements
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Naming and taglines
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Origin stories
Brand + Voice
I create a guides to brand voice, including actionable tactics and best practices. Verbal identity systems that drive recognition and engagement.
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Tone of voice development and guidelines
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Brand messaging architecture
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Manifestos and mission statements
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Naming and taglines
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Origin stories
I apply journalistic sensibilities to pull the lead and thread a narrative. From punchy headlines that stop scrollers to meticulously researched impact reports and articles.
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Headlines, taglines & CTAs that capture attention
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Thought leadership articles and white papers
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Podcast scripts
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Impact reports
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Case studies and success stories
Long + Short Form
I apply journalistic sensibilities to pull the lead and thread a narrative. From punchy headlines that stop scrollers to meticulously researched white papers that establish thought leadership.
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Headlines, taglines & CTAs that capture attention
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Thought leadership articles and white papers
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Podcast scripts
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Newsletter and editorial pieces
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Case studies and success stories
Short + Long-form
I apply journalistic sensibilities to pull the lead and thread a narrative. From punchy headlines that stop scrollers to meticulously researched white papers and articles.
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Headlines, taglines & CTAs that capture attention
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Thought leadership articles and white papers
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Podcast scripts
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Newsletter and editorial pieces
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Case studies and success stories
Projects
Web Copy
Engaging copy for websites, from hero statements to product and service pages, I craft high-impact narratives that reflect your voice and convert visitors.
Blog Posts
Long-form and short-form blog content that informs, entertains and builds authority. Designed for SEO, readability & engagement.
Impact Reports &
Product Launch
From celebrating impact to launching new ideas, these projects showcase clear, purposeful storytelling, turning data, purpose, and innovation into copy that connects.
Social Media
Short-form, punchy and platform-specific. I write social media copy that builds connection, amplifies voice and sparks action across channels
